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Aurea
Visual Identity
Majestic Endangered Sacred Social Tropical Harmony Resilience Golden Community Serene Adventure Wild spirit Pristine
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Introducing 'Aurea', a visionary beverage brand inspired by the Golden Langur. With a captivating allure and elegance, Aurea embodies the essence of resilience and power.
Dive into the world of heritage liquors with 'Aurum', a sub-brand under Aurea, curated to celebrate the richness of the land of the golden langur.
Values
Power, Resilience, Enthusiasm
Mission
To stay relevant, competitive and aligned with our core values
Vision
Understanding consumer needs and making comfort accessible for all.
'Aurea' a latin term which translates to 'golden' or 'golden coloured'. In the context of a brand name it evokes sense of elegance, luxury and quality associated with the colour gold.
Logo Construction
Aurum Idenitity
(sub-brand)
Introducing Aurum Spirits, where authenticity, heritage, and sophistication converge to craft exceptional drinking experiences. With a commitment to genuine ingredients and processes, Aurum Spirits celebrates the rich heritage of its products, paying homage to the regions of Bhutan and Assam. Embracing sophistication in branding and presentation, Aurum Spirits offers a refined and elevated drinking experience that honors tradition.
Purpose
Making luxury accessible through swift, unique, and innovative alcohol designs.
To continuously evolve and adapt in the dynamic alcohol sector, and remain relevant
Vision
To comprehend the desires and preferences of consumers, ensuring that the enjoyment associated with premium alcoholic beverages are accessible to all
Mission
Values
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Authenticity- Ensuring authenticity in ingredients, processes, and branding to deliver genuine experiences.
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Heritage- Celebrating the heritage and provenance of each product, honoring the regions from which they originate, Bhutan and Assam.
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Sophistication- Embracing sophistication in branding, packaging, and presentation.
Typeface
Baskerville
Avenir Light
Tagline
A toast to the timeless
Nomenclature
The name 'Aurum' was chosen to reflect the brand's commitment to tradition and quality. Aurum is the chemical name for gold which is revered for its rarity and purity.
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