Beyond Coffee
Branding
Introducing my branding project for Beyond Coffee—a hypothetical brand that's not just about the product, but about how it makes you feel. Celebrating 'you' with every sip, Beyond Coffee is rooted in fun and positivity. The design captures the essence of joy ensuring that every encounter with the brand is a mood uplifting experience.
Brief
At Beyond Coffee, we want you to enjoy the best cup of joe you've ever had, but we also want to make sure that it comes from a place of fun and positivity. It's not only about the product, it's also about how it makes 'you' feel.
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Friendly: Approachable and welcoming, inviting customers to feel at ease and comfortable.
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Upbeat: Positive and enthusiastic, reflecting the brand's commitment to spreading joy and positivity.
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Conversational: Relatable and engaging, encouraging open dialogue and interaction casually.
Tone of Voice
At Beyond Coffee, our mission is to create more than just great coffee; we strive to craft experiences that inspire joy, foster connection, and elevate everyday moments. We believe in spreading positivity and making a meaningful difference in people's lives, one cup at a time.
Mission
Vision
Our vision at Beyond Coffee is to become more than just a coffee brand; we aspire to be a beacon of positivity and a catalyst for personal growth and community engagement. We envision a world where every sip of Beyond Coffee brings a moment of happiness and connection, igniting a ripple effect of positivity that extends far beyond the coffee cup.
Primary Logo
Secondary Logo
Ideations
colour scheme
